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HIGHER ED – SERVICES

  • HIGHER ED – SERVICES

HIGHER EDUCATION SERVICES

Annodyne’s cutting edge solutions topple ever-evolving enrollment barriers.

ANNODYNE’S SERVICES

Our expert team consists of consultants, strategists, project managers, and a deep bench of specialists in areas such as digital technologies, campaign management, analytics, and creative. Our core services extend across 7 key practice areas. These are:

CONSULTING & STRATEGY

Our Higher Ed consulting and data-science practice leads an array of consulting, strategy, and planning services.

RELATIONSHIP MARKETING

To complement awareness and lead generation programs, Annodyne provides expertise in Relationship Marketing aimed at personalized long-term engagement

CREATIVE

Annodyne offers award winning creative services that have proven to be a differentiator in our enrollment marketing campaigns and website projects.

BRANDING

Annodyne’s brand experts help our Higher Ed partners develop and implement strong brands both at the parent and umbrella levels.

MEASUREMENT

Annodyne approaches every engagement with the goal of meeting our client’s objectives. In order to accomplish this, we have developed a success framework grounded in three key process steps: Measure > Analyze > Optimize.

AWARENESS & LEAD GENERATION

Annodyne’s expertise in Higher Ed awareness & lead generation is unparalleled.

TECHNOLOGY

Annodyne’s technology development capabilities are robust. Our technology team develops, deploys, and maintains an array of technology platforms.

CONSULTING & STRATEGY

Our Higher Ed consulting and data-science practice leads an array of consulting, strategy, and planning services. These include:

  • Enrollment Marketing Strategy & Planning
  • Student Audience Analysis, Targeting, Segmentation, & Personas
  • Enrollment Analytics
  • Competitive Program Intelligence
  • Technology consulting and strategy (Website CMS, CRM, Email Marketing, LMS, etc.)

BRANDING

Annodyne’s brand experts help our Higher Ed partners develop and implement strong brands both at the parent and umbrella levels. These help institutions and programs stand out in an ever crowded marketplace.

Services include:

  • Brand identity development
  • Positioning
  • Brand messaging
  • Brand implementation and representation
  • Rebranding

AWARENESS & LEAD GENERATION

Annodyne’s expertise in Higher Ed awareness & lead generation is unparalleled.

From the initial planning of an omni-channel strategy, to campaign execution and delivery of results, we are hyper-focused on driving quality leads at the volume needed to fulfill enrollment targets. Our digital media team excels at supporting student recruitment efforts throughout the enrollment funnel, across all channels and devices. We take a strategy-oriented approach to achieve campaign goals through ongoing, daily optimization. Rather than simply purchasing media inventory, our media specialists are diligent strategists, using a combination of proprietary data as well as observed market trends to make the most efficient media buys possible.

Our awareness and lead generation services encompass both digital and traditional media, including:

  • Search Engine Marketing (SEM) campaigns
  • Search Engine Optimization (SEO)
  • Display/Social ads (web & mobile)
  • Landing Page development (mobile, tablet, & desktop)
  • Website remarketing
  • Geo-fencing, IP Targeting and Beaconing
  • Click to call
  • Traditional media- Print, Direct Mail, Radio, Television and Outdoor

RELATIONSHIP MARKETING

To complement awareness and lead generation programs, Annodyne provides expertise in Relationship Marketing aimed at personalized long-term engagement with prospective and current student audiences.

Services include:

  • Content calendar development and management
  • Inbound Marketing campaigns
    • Email marketing
    • Social
    • Blogging
  • CRM support
  • Customer and specialty audience engagement communications
  • Online surveys and quizzes

MEASUREMENT

Annodyne approaches every engagement with the goal of meeting our client’s objectives.

Below are details of each process step:

Measure:

  • Website metrics- Site visitors, Page impressions, Frequently visited pages, etc.
  • Email Marketing metrics- Opens, Clicks, Click maps, Subject line A/B testing, etc.
  • Awareness metrics- Impressions, Clicks, etc.
  • Lead Generation metrics- Conversions, Media source, Keywords, Landing page A/B testing, etc.
  • Social metrics- Likes, Followers, etc.
  • Content marketing metrics- Document downloads, Video views, etc.

In order to accomplish this, we have developed a success framework grounded in three key process steps: Measure > Analyze > Optimize.

Analyze:

  • Annodyne uses a variety of tools to mine and analyze data. Key among these is Annotrak™, our proprietary “mission control” for lead generation analytics. Annotrak was purpose built to capture granular lead generation campaign data on each individual lead.  Features include:
    • Multi-channel performance tracking
    • User-defined lead scoring
    • Social media performance tracking
    • Attribution modeling
    • Robust reporting customization
  • Annotrak™ measures the results of every enrollment marketing campaign that you run – online and off. It tracks student leads from their originating source, and follows them throughout their lifecycle – providing insight into which marketing channels are generating qualified leads. Furthermore, we’ve built a data warehouse containing more than fifteen years’ worth of aggregate enrollment marketing campaign data. This has enabled Annodyne to develop proprietary campaign benchmarks – national, regional, and by program type.
  • Other analysis tools include best-in-class platforms such as Google Analytics, Crimson Hexagon, Raven, Website Visual Optimizer and the AdStage reporting platform.

Optimize:

  • The outcome of Annodyne’s analysis efforts are then used to optimize of our client’s deliverables- whether that is a website, a lead generation campaign, or an entire marketing strategy.

The Measure > Analyze > Optimize process is continuously employed during a client engagement, to ensure optimal long term success and goal attainment.

TECHNOLOGY

Annodyne’s technology development capabilities are robust.

Our technology team develops, deploys, and maintains an array of technology platforms, including:

  • Websites (new builds, upgrades, and “lift and shift” transfers)
    • Front end UX and UI
    • Back end CMS, site structure, etc.
    • Hosting and maintenance
  • Mobile and Tablet apps (iOS & Android)
  • Custom web and software applications
  • Gated social networking sites
  • Interactive brochures
  • Third party platform integrations

CREATIVE

Annodyne has award winning creative services.

Annodyne offers award winning creative services that have proven to be a differentiator in our enrollment marketing campaigns and website projects. No matter how well a student audience is targeted and the right media mix selected, compelling creative is a vital element for sparking a prospective student’s emotional connection with your program. This positive connection drives subsequent engagement.

We extensively research our client’s student audiences and audience segments and then design tailor made creative. Our creative capabilities include:

  • Copywriting
  • Design
    • Digital
    • Print
    • Recruiting Event experiences
  • Photography & Video

READY TO ACHIEVE GROWTH?

Contact Annodyne for a consultation with a marketing expert.

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