Annodyne was primarily tasked with deploying its full capabilities to support MCCC’s student acquisition and retention, providing unmatched resources, expertise, and innovation. This included

• Media planning and buying
• Sophisticated digital (SEM, SEO, PPC, Email, Social) and traditional (Direct Mail, Print, Billboard, Radio, & Bus Wrap) enrollment marketing campaigns
• Development of the college’s MC3.edu and Culinary Arts Institute (CAI) websites along with numerous microsites
• Creation of student materials such information packets and student services brochures
• Branding and messaging support
• Creative (Photography and Style Guide)

During the engagement with MCCC, Annodyne delivered consistent results that enhanced awareness of the college in Montgomery County and directly aided student acquisition and retention. This included:

• Delivering approximately 4,500 qualified student leads per year
• Successfully launching the Culinary Arts Institute as a distinct sub-brand, generating over 1,400 qualified leads during the first six months of the CAI’s launch campaign
• Managed digital campaigns that generated nearly 2 million impressions and 15K clicks per month
• Fulfilled more than 30K direct mail pieces per year