Penn State Smeal EMBA.
Fine tuning media investment into a business school’s best strategy for profitability.
The Challenge
The Smeal Executive MBA program needed to fill seats in a highly competitive market while identifying higher-quality leads for future cohorts. They needed a partner who could move beyond "awareness" and drive actual enrollment revenue.
Our Strategy
We implemented our Conversion Optimization Management (COM) framework, leveraging multi-channel demand generation and highly targeted landing pages. Every touchpoint was tracked via Annotrak™ to ensure we were only spending budget on the channels that converted.
The Impact
Return on Investment
Tuition Revenue Generated
154%
Improvement in Lead Quality
39.4%
Total Cohort Attributed to Annodyne
24 Mos
Total Performance Window
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