MapQuest Business Solutions.
Transforming technical complexity into an interactive sales powerhouse.
The Challenge
Despite being a household name, MapQuest's B2B division struggled with the general perception that they were "just driving directions." Their sales team was overextending on unqualified leads because their primary capabilities demo was too technical for marketing executives.
The Solution
Annodyne developed a 9-pillar interactive "Feature Showcase." This tool segmented the audience into two camps—Marketing and Tech—allowing users to visualize ROI based on their specific needs. It turned a cold technical presentation into a seven-minute, high-conversion discovery experience.
Outcome: MapQuest achieved record-high pre-qualification rates and a significant reduction in sales cycle friction.
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