Johns Hopkins University
Carey Business School
Developing the "Carey on Your Legacy" identity for EMBA relaunch.
The Challenge
JHU Carey Business School, a global leader with students from over 60 countries, engaged Annodyne to lead the future relaunch of their Executive MBA (EMBA) program. The school required more than just an ad campaign—they needed a foundational brand message and a new tagline that resonated with high-achieving global executives.
The Annodyne Approach
Branding for a world-class institution requires deep stakeholder alignment. Annodyne led a comprehensive, **one-day creative messaging workshop** on the JHU Carey campus. We brought together:
- Carey Marketing Team Members
- University Administrators
- Senior Faculty & Program Directors
The workshop explored the distinct identity and value proposition of both the EMBA program and the university’s broader legacy.
Final Brand Tagline
The tagline perfectly bridges the school's namesake with the professional aspirations of its executive students.
Workshop Result
Annodyne delivered three distinct creative concepts, each underpinned by the positioning formulated during the stakeholder session.
Part of a National Success Framework
This project is one of over 70 institutional partnerships Annodyne (and our GPRS division) has managed over the past 25 years. We understand how to navigate complex organizational structures to deliver unprecedented results.
70+
Colleges & Universities
25
Years in Business