215.540.9110
215.540.9110
Posts filed under: Marketing Strategy
At this time of year, consumers have visions of gifts being exchanged, and retailers have visions of record sales. While Q4 is key for retail and other industry segments, businesses that focus solely on moving product do so at their...
Whether you’re a seasoned veteran or relatively new to email marketing, you’ve got to think outside the inbox when it comes to A/B testing. If you’re not already running A/B tests, you’re missing out on a huge opportunity to optimize...
In case you haven’t noticed (because you’ve either awoken from a 15-year coma, raised by feral wolves, or a little of both), 2016 is an election year. Don’t worry — I will refrain from any political discourse. The election did inspire me...
When researching best practices in copywriting, you can find a plethora of articles about headlines, email subject lines, SEO content and more. An equally important (and perhaps more important) element to research and refine is the call to action (CTA)....
With the nation obsessed over the presidential election, many local candidates and races may not be getting the attention they deserve. In some cases, however, the opposite is occurring: More voters are turning out at the polls and, consequently, voting...
As someone who has dealt with health issues for both my parents, who are now deceased, I can attest to the import-ance of empathy in healthcare settings. However, becausemy personal experience with health issues is, fortunately, rather limited I cannot...
On Sunday night, actors, directors and producers weren’t the only winners in Sunday night’s Oscar ceremonies. Marketers and causes alike came out on top. Here are a few lessons we can learn from the Oscars and their surrounding hype:...
While the Northeast braces for a blizzard, it’s the perfect time to talk about emails and marketing strategy. Whether your business is located in the Northeast or the Southwest, if you have online customers there’s a good chance many of...
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