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Posts filed under: Marketing Strategy
Continuous marketing improvement is critical for business. It’s a long-term strategy that focuses on your marketing tactics, how well they’re performing and how effective they are at bringing in additional revenue. To step up any marketing approach, marketers need to...
The Executive MBA Council (EMBAC) recently showcased Annodyne and the agency’s new Hypermessaging solution in the summer 2017 issue of EMBAC Voice, the organization’s member newsletter. Our agency provided members with evidence of proven marketing campaigns that generated not just...
Organizations execute marketing programs with a goal of realizing results by way of new customers and sales. With content marketing and social media clouding the modern marketing landscape, many business owners find measuring their marketing a confusing and sometimes impossible...
All businesses have goals for growth, but occasionally struggle to achieve them. The challenge with reaching a unique goal isn’t that the goal itself is too lofty or unrealistic. Often it’s in the lack of a reliable system that gets...
Since launching Annodyne over sixteen years ago, we’ve been dedicated to helping organizations meet their growth goals through marketing. In the very early days, we concentrated on the small-to-mid-size market. From there, we developed industry-specific offerings serving the needs of...
A lead is a lead, right? Wrong. There’s a big difference between a lead and a qualified lead. The latter is someone whose interests/behaviors indicate that he or she is likely to be a good prospect. In the Executive MBA...
Transformational. Life changing. Experiential. Professional development. Leadership potential. Executive coaching. Career advancement. These are all words/phrases used to describe most Executive MBA programs. Could they be used to describe your Executive MBA program? Therein lies the problem. Most EMBA programs...
The decision-making process for a prospect to enroll in an Executive MBA program is painfully long. Statistics show that this process can take up to two years. So what can you do to speed up the process? Develop — and...
When we think about first impressions, it’s usually in the context of a job interview or a first date. As the saying goes, “First impressions are lasting impressions.” This holds true for marketing as well. Here, we’ll look at the...
Yes, it’s time for the obligatory end-of-year trends blog post. Typically, these posts focus on topics such as marketing trends for the coming year. I’d like to take a slightly different approach. I’ll be looking at upcoming trends and their...
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