Continuous marketing improvement is critical for business. It’s a long-term strategy that focuses on your marketing tactics, how well they’re performing and how effective they are at bringing in additional revenue. To step up any marketing approach, marketers need to...

All businesses have goals for growth, but occasionally struggle to achieve them. The challenge with reaching a unique goal isn’t that the goal itself is too lofty or unrealistic. Often it’s in the lack of a reliable system that gets...

Since launching Annodyne over sixteen years ago, we’ve been dedicated to helping organizations meet their growth goals through marketing. In the very early days, we concentrated on the small-to-mid-size market. From there, we developed industry-specific offerings serving the needs of...

A lead is a lead, right? Wrong. There’s a big difference between a lead and a qualified lead. The latter is someone whose interests/behaviors indicate that he or she is likely to be a good prospect. In the Executive MBA...

When researching best practices in copywriting, you can find a plethora of articles about headlines, email subject lines, SEO content and more. An equally important (and perhaps more important) element to research and refine is the call to action (CTA)....