Continuous marketing improvement is critical for business. It’s a long-term strategy that focuses on your marketing tactics, how well they’re performing and how effective they are at bringing in additional revenue. To step up any marketing approach, marketers need to...

In case you haven’t noticed (because you’ve either awoken from a 15-year coma, raised by feral wolves, or a little of both), 2016 is an election year. Don’t worry — I will refrain from any political discourse. The election did inspire me...