Whether you’re a seasoned veteran or relatively new to email marketing, you’ve got to think outside the inbox when it comes to A/B testing. If you’re not already running A/B tests, you’re missing out on a huge opportunity to optimize...

With the nation obsessed over the presidential election, many local candidates and races may not be getting the attention they deserve. In some cases, however, the opposite is occurring: More voters are turning out at the polls and, consequently, voting...

As someone who has dealt with health issues for both my parents, who are now deceased, I can attest to the import-ance of empathy in healthcare settings. However, becausemy personal experience with health issues is, fortunately, rather limited I cannot...

While the Northeast braces for a blizzard, it’s the perfect time to talk about emails and marketing strategy. Whether your business is located in the Northeast or the Southwest, if you have online customers there’s a good chance many of...