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All posts by: Annodyne
A lead is a lead, right? Wrong. There’s a big difference between a lead and a qualified lead. The latter is someone whose interests/behaviors indicate that he or she is likely to be a good prospect. In the Executive MBA...
Transformational. Life changing. Experiential. Professional development. Leadership potential. Executive coaching. Career advancement. These are all words/phrases used to describe most Executive MBA programs. Could they be used to describe your Executive MBA program? Therein lies the problem. Most EMBA programs...
The decision-making process for a prospect to enroll in an Executive MBA program is painfully long. Statistics show that this process can take up to two years. So what can you do to speed up the process? Develop — and...
When we think about first impressions, it’s usually in the context of a job interview or a first date. As the saying goes, “First impressions are lasting impressions.” This holds true for marketing as well. Here, we’ll look at the...
Yes, it’s time for the obligatory end-of-year trends blog post. Typically, these posts focus on topics such as marketing trends for the coming year. I’d like to take a slightly different approach. I’ll be looking at upcoming trends and their...
At this time of year, consumers have visions of gifts being exchanged, and retailers have visions of record sales. While Q4 is key for retail and other industry segments, businesses that focus solely on moving product do so at their...
Call it what you want — brand advocate, brand ambassador, brand evangelist — this is an individual who enthusiastically supports (and promotes) an organization and its products/services. At Annodyne, we prefer the term “brand evangelist” because it describes someone who...
Whether you’re a seasoned veteran or relatively new to email marketing, you’ve got to think outside the inbox when it comes to A/B testing. If you’re not already running A/B tests, you’re missing out on a huge opportunity to optimize...
In case you haven’t noticed (because you’ve either awoken from a 15-year coma, raised by feral wolves, or a little of both), 2016 is an election year. Don’t worry — I will refrain from any political discourse. The election did inspire me...
When researching best practices in copywriting, you can find a plethora of articles about headlines, email subject lines, SEO content and more. An equally important (and perhaps more important) element to research and refine is the call to action (CTA)....
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