Search
Marketing Specialist
As a new breed of marketing agency,
Annodyne, Inc. provides a full suite of integrated marketing
solutions, to bridge the gap between traditional and
digital media. Annodyne has partnered with a host of
leading brand names, offering strategy, creative and
technical services.
Annodyne is looking to add a Search
Marketing Specialist to our growing team. This position
will support the Online Marketing Manager, and will
manage search marketing accounts for a variety of agency
clients. The Search Marketing Specialist is responsible
for optimizing paid search accounts and identifying
new areas of opportunity. In addition, the Search Marketing
Specialist will assist with other online marketing initiatives
as needed.
Key Responsibilities:
- Daily management of client
paid search marketing campaigns utilizing Google AdWords,
Yahoo Sponsored Search and MSN Ad Center.
- This includes
but is not limited to: keyword research, bid management,
ad copy writing and testing, match type testing, and
account structure management.
- Track campaign performance
daily, weekly and monthly. Run monthly reports for clients
and write analysis and recommendations.
- Make recommendations
for landing page tests and assist in the set up of a/b
split and multivariate tests.
- Keep the greater team
up to date on changes, advancements and new opportunities
in the search marketing space.
- Assist with other online
marketing initiatives as needed.
Qualifications:
- Bachelors Degree in Business,
Marketing, Statistics, or related field
- 2-4 years of job experience, paid search marketing
experience required
- Ability to handle multiple assignments at one time
and work under tight deadlines
- Must possess a strong attention to detail, analytical
and problem solving skills
- Must be highly organized and work well in a team environment
- Proficiency in Excel, PowerPoint, Access, Word and
Outlook
- Google AdWords Certified Professional
and Google Analytics experience a plus
- Basic HTML and Photoshop knowledge
a plus
Compensation and Benefits:
Based right outside of Philadelphia
in Blue Bell, PA, Annodyne offers a competitive compensation
package for all full-time employees including comprehensive
benefits such as medical, dental, vacation, and more.
Please submit your resume and salary history to careers@annodyne.com.
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